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Submitted by: Brand Inc
To the uninitiated, you might be under the impression that a Whisky Live event would only be graced by the likes of Don Draper, or that it would have whiskies which you can only have either neat or on the rocks.
To the seasoned participants, youd know that Whisky Live never fails to bring together the finest of the food and beverage (F&B) industry – whiskies and spirits, great food and a range of education and entertainment.
But what makes this years Whisky Live different from the rest? Read on to find out more.
1. Youll learn only from the best and this year, rum lovers will be in for a real treat!
In addition to the line of leading industry figures that will be hosting tasting sessions throughout the day, rum legend Mr. Luca Gargano will be hosting the Masterclass session and will introduce Veliers range of highly sought-after, premium rums such as Caroni, Clairin, Diamond, Enmore, Uitvlugt and many more.
2. Youll get to feel like a baller at the best value.
Because Whisky Live was a hit last year, the organisers are extending it to two days. For the first time, a Night Package ticket is available for those who want a complete experience. Night Package ticket holders can look forward to enjoying two express passes to the Collector Room and VIP Relaxing Room over the two-day event with an overnight stay for two at Capella Singapore (breakfast included), as well as drams from the iconic Collector Room.
VIP treatment for 2 days? Yes, please!
3. Youll get unique cocktails from seasoned mixologists from popular bars in Singapore.
Expect delicious cocktails from some of Singapores best bars like 28 HongKong Street, LAiglon, Tippling Club, Sugarhall, The Library, Anti:dote, Spiffy Dapper, FOC and Longplay.
For those whod like to try exciting new mixes, youll love hanging around the pop-up bars. Goodbye, boring old-fashioned!
4. Youll be dazzled and impressed by the themed shifts planned for you.
Your drinks are skilfully paired with the most exquisite selections such as smoky creations from Burnt Ends and Meat Smith, refined tapas from FOC, Mexican delights from El Mero Mero, and fine dining from Sorrel.
The event features a line-up concept with 5 different shifts with one restaurant and two bars over a consistent topic, keeping you entertained through the day.
5. Youll get to taste the finest, newest and widest range of whiskies and spirits from all over the world!
Besides having some of the worlds most notable distilleries such as Aberlour, Bruichladdich, GlenDronach, Glenfiddich, Glenlivet, Hudson, Kavalan, Nikka you can also find different well-known spirits from Don Papa, Hendricks, Monkey 47, Monkey Shoulder, Milagro, Merlet, Sailor Jerry, Solerno, Dodds.
This year you can expect exciting entries into the scene like the newest Irish whiskey, Teeling which is the first new distillery in Dublin in over 125 years. Fair trade spirits from Fair, the largest selling Indian single malt Paul John, and the incredibly flavourful new range of single estate potato vodka Vestal, make their debut at this years Whisky Live.
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Brand Inc. is the proud public relations (PR) agency for Whisky Live Singapore 2010 (inaugural), 2014 and 2015, handled by food & beverage (F&B) public relations (PR) team.
About the Author: Originally a one-person operation with an astute eye for detail, and driven by a passion for concise, effective communications, Brand Inc. has evolved into one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancy in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion.We now celebrate over 10 years of providing customised public relations (PR) solutions that are guaranteed to increase presence and position in the market. Our long-standing clients, which include Far East Hospitality, Xepa Soul Pattinson, Fossil, Hugo Boss, and Wacoal, understand our firm belief in keeping all clients close to our hearts in order to provide the best possible PR solutions for them. We also take pride in our close ties with members of the media, aiding them in finding unique, news-worthy stories that will engage and captivate their target audiences.
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