Submitted by: Lazzar Jovovic
You have between 10 and 30 seconds to capture your potential customer’s attention. If they cannot at least begin to read about your product in that much time, they will be headed elsewhere. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (Javascript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.
Good content sells product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.
Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you d like. Make sure that your Unique Selling Proposition (USP) is clearly spelled out. This is a piece of information that says in one sentence or less why someone should do business with you. Make it clear and prominent on your site.
Corporate writing is good for well, big corporations. But a small business shouldn t pretend to be a big, formal entity that is disconnected from the public. Your ability to relate to your customers is a big reason why they will eventually choose you start right away with an engaging, conversational tone in your writing.
Offer a variety of payment methods for your customer. If you don’t currently take credit cards, start immediately. You can either set up a merchant account or use one of the many credit card clearing houses. Take checks on line. Provide an address for those who prefer to pay by cash, check or money order. Make sure the payment process is clear, easy to access and intuitive to use. Eliminate as many steps as possible. Do not ask for any more information than is necessary to complete the transaction. Nothing frightens a customer off faster than feeling that their privacy is being invaded.
Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colours and themes constant throughout the site.
Consider the following tips, which will help you optimize your website and make the loading time faster:
– Graphics increase loading time, so try to use no more than 5 in a page. Also, keep the file size down to minimum by optimizing your web graphics.
– It’s a bad idea to put a banner on the top of the page, because they’re seen first. Huge banners take a lot of time to load. Your visitors won’t appreciate that. People want to see content not a banner. Avoid using top banners, otherwise you will lose the majority of dial-up visitors.
– Another factor that helps to reduce the loading time is CSS. Put your cascading style sheet into one external file and link to it from all pages. This will reduce the size of a source code and the loading time.
– Many times webmasters forget to optimize their code when building websites. A web page optimization may reduce the file size by 80%. Try to use relative instead of full URL. For example, “http://www.domain.com/images/logo.gif” replace with “/images/logo.gif”. If you have many links, this will save you a couple of Kbytes.
About the Author: Lazar Jovovic |
com-shop.co.uk
Source:
isnare.com
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